Privacy Policy

Last updated: August 2026

This is a starting-point draft, not reviewed by a lawyer. Read it over and edit before relying on it for real transactions.

1. What we collect

When you generate a sample or purchase a report, we collect the property address you enter, your email address (for paid orders), and, if you choose to add branding, the logo file and brand name you upload. We do not require an account or collect any information beyond what's needed to generate and deliver your report.

2. How we use it

Your address is sent to third-party real estate and public-data providers to generate report content. Your email is used only to deliver your report and send order-related communication — never marketing you didn't opt into. Uploaded logos are used solely to print on your own report and are deleted from our servers shortly after generation.

3. Payment information

Payments are processed by Stripe. We do not store your card details ourselves — Stripe handles that under its own security and compliance standards.

4. Third-party data providers

Generating a report may involve sending your entered address to third-party data providers (for comparable sales, market trends, demographics, and similar public data) so a report can be built. See our Features page for a description of what each report draws on. We do not sell the addresses or emails you provide to third parties for marketing purposes.

5. Analytics

We run our own self-hosted, first-party analytics — no Google Analytics, no third-party ad or tracking networks. If you accept the banner shown on your first visit, we log anonymous page-view events (the page visited, referring site, and basic device/browser information) tied to a randomly-generated session id, so we can see how visitors use the site in aggregate. This session id lives only in your browser's session storage and resets when you close your browser or after 30 minutes of inactivity — it is never linked to your name, email, or any order you place. We also derive your approximate U.S. state from your IP address using an offline lookup that runs entirely on our own server — your IP address itself is never stored, only the resulting state. You can decline the banner and nothing is tracked; the choice you make there is remembered so you're not asked again on future visits.

6. Data retention

Report content and order records are retained so we can resend a report or process a refund request. Uploaded logo files are deleted shortly after your report is generated. Analytics events are kept for up to 12 months, then automatically deleted. Contact us if you'd like an order's records removed.

7. Your choices

You can use the free sample tool without providing any personal information beyond an address. For a paid report, an email address is required to deliver it. You can decline analytics tracking at any time by clearing your browser's local storage for this site (which resets the consent banner) and choosing Decline. Contact us via your payment receipt email to request deletion of your order history.

8. Contact

Questions about this policy: reply to your payment receipt email, or reach out via the enterprise contact link on the pricing page. See also our Terms of Service.